Image:Courtesy Malvika ©
Prarambh is a Youth Empowerment Program aimed at developing a unique skill in the youth in villages in Uttarakhand and providing hands on support so they can begin to become financially independent.
Limited learning opportunities and low access to new possibilities restricts their growth, despite their innate desire to earn a livelihood. The program will bring out this talent and nurture it as an opportunity which can empower them and others like them in their villages.
The youth will be exposed to experienced trainers, who will hone their skills, so that they can produce marketable products and services that have a demand in the region and elsewhere along with learning nuances of marketing, identifying a customer segment, sales, product development and branding.
Not only will the youth in the program be prepared to earn a livelihood, but also be role models, inspiring and encouraging children and other members of the village through their stories.
Aipan Project: Prarambh Youth Empowerment Team
Aipan, traditional artform of Kumaon region of Uttarakhand, is known for its designs that are geometric and have motifs that are depicted in a balanced combination.
The designs are traditionally made on the floor and entrances of homes for all auspicious occasions including festivals, marriages and birth as it is considered a harbinger of good luck.
Through this project, village youth have the opportunity to learn this ancient art form and develop the skill of making marketable products to earn a livelihood.
Quilling Project: Prarambh Youth Empowerment Team
Quilling is a form of Paper Filigree that requires extreme focus and pay attention to detail.
Through this project, village youth have the opportunity to learn this unique art form and develop the skill of making marketable products to earn a livelihood.